Friday, December 30, 2011

New Years Eve What To Do?

Ask Google. Or Google insight.


And the result we get is:


1. Question asked in December - expected.
2. Growing interest over time for this question - unexpected. (Oh by the way, this is not because more people are using Google. The data is standardized.)
3. Australia, being the most interested country to ask this question on Google - unexpected.

Conclusion:

I moderately conclude that the richest countries will be the most interested in what they should do for NYE. I weakly conclude that Australia is among the richest countries in the world, and the reason they are asking this question is because 1. they have sufficient time, 2. they are used to a playful lifestyle, 3. they have sufficient spend.

Linking this back to China, you won't see many searches in baidu.com on what they should do for new years eve. No doubt, everyone is rushing to go back home to spend 15 new year days with the family.

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