Sunday, December 27, 2009
A Lack of Bins Promotes Commerce
Does reducing the number of bins on the streets promote commerce?
Join these words together.
1. Flyer marketers handing out flyers.
2. People take.
3. No bins to throw unliked advertising.
4. Throwing rubbish on the ground incurs a NTD$1000+ fine.
5. Puts flyer in pocket, or holds flyer.
6. Flyers end up at home.
Overall effect, advertising material viewed more times by potential consumers - a positive outcome for marketers in the short run.
In the long run, as people learn, they stop taking advertising materials, which leads to more creative ways for marketers to distribute flyers - including giving out a packet of tissues with advertising printed on top of the stack. These are hard to refuse for some potential consumers. But once again, the lack of bins provide nowhere to throw the printed advertising once the pack of 4 tissues are finished.
Thus, a lack of bins affects commerce ambiguously, in the long run.
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1 comment:
Correlation doesn't imply causation :P
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